Tuborg

Working with Tuborg is a bit like being appointed custodian of The Little Mermaid. It may not be the world’s biggest or most flashy, but dammit it is ours. A national treasure. So we approached the job of creating a brand identity for the brewery with profound respect for what Tuborg is and what it can become.

The primary tools are Tuborg’s unique font and the iconic watchmaker label, named after its characteristic shape.

The primary tools are Tuborg’s unique font and the iconic watchmaker label, named after its characteristic shape.

The primary tools are Tuborg’s unique font and the iconic watchmaker label, named after its characteristic shape.

The primary tools are Tuborg’s unique font and the iconic watchmaker label, named after its characteristic shape.

The primary tools are Tuborg’s unique font and the iconic watchmaker label, named after its characteristic shape.

The primary tools are Tuborg’s unique font and the iconic watchmaker label, named after its characteristic shape.

The primary tools are Tuborg’s unique font and the iconic watchmaker label, named after its characteristic shape.

The primary tools are Tuborg’s unique font and the iconic watchmaker label, named after its characteristic shape.

The primary tools are Tuborg’s unique font and the iconic watchmaker label, named after its characteristic shape.

The primary tools are Tuborg’s unique font and the iconic watchmaker label, named after its characteristic shape.

The primary tools are Tuborg’s unique font and the iconic watchmaker label, named after its characteristic shape.

Done in collaboration with
Photographers
Visual Identity
Typography
Packaging Design