Navigating the political landscape is a tightrope act for any political party. But for a centrist party with the name Radikale, that balancing act is practically built in. To help Radikale present a clear and consistent position, we were tasked with developing their brand identity. This was about image, of course, but also about something bigger. Radikale’s leadership understood that clear communication would strengthen support and help turn their visions into reality. To put it bluntly, they see a strong visual identity as a powerful political tool.
In Denmark, every political party is designated a single letter on ballots. This makes it easy for voters to identify each party, but it also turns each letter into a crucial part of a party’s identity. Radikale wanted to do more than just use their assigned letter, B, in election materials. They wanted to make it unmistakably theirs.
In Denmark, every political party is designated a single letter on ballots. This makes it easy for voters to identify each party, but it also turns each letter into a crucial part of a party’s identity. Radikale wanted to do more than just use their assigned letter, B, in election materials. They wanted to make it unmistakably theirs.
In Denmark, every political party is designated a single letter on ballots. This makes it easy for voters to identify each party, but it also turns each letter into a crucial part of a party’s identity. Radikale wanted to do more than just use their assigned letter, B, in election materials. They wanted to make it unmistakably theirs.
In Denmark, every political party is designated a single letter on ballots. This makes it easy for voters to identify each party, but it also turns each letter into a crucial part of a party’s identity. Radikale wanted to do more than just use their assigned letter, B, in election materials. They wanted to make it unmistakably theirs.
In Denmark, every political party is designated a single letter on ballots. This makes it easy for voters to identify each party, but it also turns each letter into a crucial part of a party’s identity. Radikale wanted to do more than just use their assigned letter, B, in election materials. They wanted to make it unmistakably theirs.
In Denmark, every political party is designated a single letter on ballots. This makes it easy for voters to identify each party, but it also turns each letter into a crucial part of a party’s identity. Radikale wanted to do more than just use their assigned letter, B, in election materials. They wanted to make it unmistakably theirs.
In Denmark, every political party is designated a single letter on ballots. This makes it easy for voters to identify each party, but it also turns each letter into a crucial part of a party’s identity. Radikale wanted to do more than just use their assigned letter, B, in election materials. They wanted to make it unmistakably theirs.
In Denmark, every political party is designated a single letter on ballots. This makes it easy for voters to identify each party, but it also turns each letter into a crucial part of a party’s identity. Radikale wanted to do more than just use their assigned letter, B, in election materials. They wanted to make it unmistakably theirs.
In Denmark, every political party is designated a single letter on ballots. This makes it easy for voters to identify each party, but it also turns each letter into a crucial part of a party’s identity. Radikale wanted to do more than just use their assigned letter, B, in election materials. They wanted to make it unmistakably theirs.
In Denmark, every political party is designated a single letter on ballots. This makes it easy for voters to identify each party, but it also turns each letter into a crucial part of a party’s identity. Radikale wanted to do more than just use their assigned letter, B, in election materials. They wanted to make it unmistakably theirs.
In Denmark, every political party is designated a single letter on ballots. This makes it easy for voters to identify each party, but it also turns each letter into a crucial part of a party’s identity. Radikale wanted to do more than just use their assigned letter, B, in election materials. They wanted to make it unmistakably theirs.
To make the letter B a symbol for everyone, you should use the most familiar version. But the only way to make something ordinary your own is through repetition. Use it again and again, consistently and prominently, and in time, even the most ordinary B will become unmistakably yours.
To make the letter B a symbol for everyone, you should use the most familiar version. But the only way to make something ordinary your own is through repetition. Use it again and again, consistently and prominently, and in time, even the most ordinary B will become unmistakably yours.
To make the letter B a symbol for everyone, you should use the most familiar version. But the only way to make something ordinary your own is through repetition. Use it again and again, consistently and prominently, and in time, even the most ordinary B will become unmistakably yours.
To make the letter B a symbol for everyone, you should use the most familiar version. But the only way to make something ordinary your own is through repetition. Use it again and again, consistently and prominently, and in time, even the most ordinary B will become unmistakably yours.
To make the letter B a symbol for everyone, you should use the most familiar version. But the only way to make something ordinary your own is through repetition. Use it again and again, consistently and prominently, and in time, even the most ordinary B will become unmistakably yours.
To make the letter B a symbol for everyone, you should use the most familiar version. But the only way to make something ordinary your own is through repetition. Use it again and again, consistently and prominently, and in time, even the most ordinary B will become unmistakably yours.
To make the letter B a symbol for everyone, you should use the most familiar version. But the only way to make something ordinary your own is through repetition. Use it again and again, consistently and prominently, and in time, even the most ordinary B will become unmistakably yours.
To make the letter B a symbol for everyone, you should use the most familiar version. But the only way to make something ordinary your own is through repetition. Use it again and again, consistently and prominently, and in time, even the most ordinary B will become unmistakably yours.
To make the letter B a symbol for everyone, you should use the most familiar version. But the only way to make something ordinary your own is through repetition. Use it again and again, consistently and prominently, and in time, even the most ordinary B will become unmistakably yours.
To make the letter B a symbol for everyone, you should use the most familiar version. But the only way to make something ordinary your own is through repetition. Use it again and again, consistently and prominently, and in time, even the most ordinary B will become unmistakably yours.
To make the letter B a symbol for everyone, you should use the most familiar version. But the only way to make something ordinary your own is through repetition. Use it again and again, consistently and prominently, and in time, even the most ordinary B will become unmistakably yours.
For as long as anyone can remember, Danish politics have been split into red and blue — the colors of the left and right, respectively. And just as long, Radikale has resisted such labels, refusing to be called either red or blue. That’s why we chose to keep magenta — bold, youthful, and resonant with Radikale’s core supporters — as the party’s main color.
For as long as anyone can remember, Danish politics have been split into red and blue — the colors of the left and right, respectively. And just as long, Radikale has resisted such labels, refusing to be called either red or blue. That’s why we chose to keep magenta — bold, youthful, and resonant with Radikale’s core supporters — as the party’s main color.
For as long as anyone can remember, Danish politics have been split into red and blue — the colors of the left and right, respectively. And just as long, Radikale has resisted such labels, refusing to be called either red or blue. That’s why we chose to keep magenta — bold, youthful, and resonant with Radikale’s core supporters — as the party’s main color.
For as long as anyone can remember, Danish politics have been split into red and blue — the colors of the left and right, respectively. And just as long, Radikale has resisted such labels, refusing to be called either red or blue. That’s why we chose to keep magenta — bold, youthful, and resonant with Radikale’s core supporters — as the party’s main color.
Green, their secondary color, underscores Radikale’s strong environmental agenda and their belief that “we are neither red nor blue, but the only truly green party in Parliament”.
For as long as anyone can remember, Danish politics have been split into red and blue — the colors of the left and right, respectively. And just as long, Radikale has resisted such labels, refusing to be called either red or blue. That’s why we chose to keep magenta — bold, youthful, and resonant with Radikale’s core supporters — as the party’s main color.
Green, their secondary color, underscores Radikale’s strong environmental agenda and their belief that “we are neither red nor blue, but the only truly green party in Parliament”.
For as long as anyone can remember, Danish politics have been split into red and blue — the colors of the left and right, respectively. And just as long, Radikale has resisted such labels, refusing to be called either red or blue. That’s why we chose to keep magenta — bold, youthful, and resonant with Radikale’s core supporters — as the party’s main color.
Green, their secondary color, underscores Radikale’s strong environmental agenda and their belief that “we are neither red nor blue, but the only truly green party in Parliament”.
For as long as anyone can remember, Danish politics have been split into red and blue — the colors of the left and right, respectively. And just as long, Radikale has resisted such labels, refusing to be called either red or blue. That’s why we chose to keep magenta — bold, youthful, and resonant with Radikale’s core supporters — as the party’s main color.
For as long as anyone can remember, Danish politics have been split into red and blue — the colors of the left and right, respectively. And just as long, Radikale has resisted such labels, refusing to be called either red or blue. That’s why we chose to keep magenta — bold, youthful, and resonant with Radikale’s core supporters — as the party’s main color.
For as long as anyone can remember, Danish politics have been split into red and blue — the colors of the left and right, respectively. And just as long, Radikale has resisted such labels, refusing to be called either red or blue. That’s why we chose to keep magenta — bold, youthful, and resonant with Radikale’s core supporters — as the party’s main color.
For as long as anyone can remember, Danish politics have been split into red and blue — the colors of the left and right, respectively. And just as long, Radikale has resisted such labels, refusing to be called either red or blue. That’s why we chose to keep magenta — bold, youthful, and resonant with Radikale’s core supporters — as the party’s main color.
For as long as anyone can remember, Danish politics have been split into red and blue — the colors of the left and right, respectively. And just as long, Radikale has resisted such labels, refusing to be called either red or blue. That’s why we chose to keep magenta — bold, youthful, and resonant with Radikale’s core supporters — as the party’s main color.
