Radio24syv

In 2011, the Danish parliament moved to break the Danish Broadcasting Corporation’s monopoly by launching a new, independent national radio station. We were tasked with creating its name and logo. Since the station would deliver round-the-clock news and discussions with no reruns, we settled on Radio24syv (Radio24seven). The unusual mix of numbers and letters was deliberate — we wanted a name that could be easily cited in other media, since it was the station’s ambition to become a major force in the Danish media landscape.

The first two sketches.

The first two sketches.

The first two sketches.

The first two sketches.

For the station’s visual identity, we adopted the red line from an old FM radio dial. The choice was not only aesthetic. It was a statement. It signaled that this was not just another Top 40 station but a place for those who truly enjoy listening to the radio.

The first two sketches.

For the station’s visual identity, we adopted the red line from an old FM radio dial. The choice was not only aesthetic. It was a statement. It signaled that this was not just another Top 40 station but a place for those who truly enjoy listening to the radio.

The first two sketches.

For the station’s visual identity, we adopted the red line from an old FM radio dial. The choice was not only aesthetic. It was a statement. It signaled that this was not just another Top 40 station but a place for those who truly enjoy listening to the radio.

The first two sketches.

The first two sketches.

The first two sketches.

The first two sketches.

The first two sketches.

Den Korte Radioavis was a satirical news program on Radio24syv. The show became a cultural phenomenon in Denmark, blending news, satire, and biting political commentary. It was led by Frederik Cilius and Rasmus Bruun, with Cilius playing the persona of Kirsten Birgit Schiøtz Kretz Hørsholm, a fictional, sharp-tongued journalist with a no-nonsense attitude and a habit of calling out hypocrisy.

Den Korte Radioavis was a satirical news program on Radio24syv. The show became a cultural phenomenon in Denmark, blending news, satire, and biting political commentary. It was led by Frederik Cilius and Rasmus Bruun, with Cilius playing the persona of Kirsten Birgit Schiøtz Kretz Hørsholm, a fictional, sharp-tongued journalist with a no-nonsense attitude and a habit of calling out hypocrisy.

Den Korte Radioavis was a satirical news program on Radio24syv. The show became a cultural phenomenon in Denmark, blending news, satire, and biting political commentary. It was led by Frederik Cilius and Rasmus Bruun, with Cilius playing the persona of Kirsten Birgit Schiøtz Kretz Hørsholm, a fictional, sharp-tongued journalist with a no-nonsense attitude and a habit of calling out hypocrisy.

Den Korte Radioavis was a satirical news program on Radio24syv. The show became a cultural phenomenon in Denmark, blending news, satire, and biting political commentary. It was led by Frederik Cilius and Rasmus Bruun, with Cilius playing the persona of Kirsten Birgit Schiøtz Kretz Hørsholm, a fictional, sharp-tongued journalist with a no-nonsense attitude and a habit of calling out hypocrisy.

Den Korte Radioavis was a satirical news program on Radio24syv. The show became a cultural phenomenon in Denmark, blending news, satire, and biting political commentary. It was led by Frederik Cilius and Rasmus Bruun, with Cilius playing the persona of Kirsten Birgit Schiøtz Kretz Hørsholm, a fictional, sharp-tongued journalist with a no-nonsense attitude and a habit of calling out hypocrisy.

Den Korte Radioavis was a satirical news program on Radio24syv. The show became a cultural phenomenon in Denmark, blending news, satire, and biting political commentary. It was led by Frederik Cilius and Rasmus Bruun, with Cilius playing the persona of Kirsten Birgit Schiøtz Kretz Hørsholm, a fictional, sharp-tongued journalist with a no-nonsense attitude and a habit of calling out hypocrisy.

Den Korte Radioavis was a satirical news program on Radio24syv. The show became a cultural phenomenon in Denmark, blending news, satire, and biting political commentary. It was led by Frederik Cilius and Rasmus Bruun, with Cilius playing the persona of Kirsten Birgit Schiøtz Kretz Hørsholm, a fictional, sharp-tongued journalist with a no-nonsense attitude and a habit of calling out hypocrisy.

Den Korte Radioavis was a satirical news program on Radio24syv. The show became a cultural phenomenon in Denmark, blending news, satire, and biting political commentary. It was led by Frederik Cilius and Rasmus Bruun, with Cilius playing the persona of Kirsten Birgit Schiøtz Kretz Hørsholm, a fictional, sharp-tongued journalist with a no-nonsense attitude and a habit of calling out hypocrisy.

Den Korte Radioavis was a satirical news program on Radio24syv. The show became a cultural phenomenon in Denmark, blending news, satire, and biting political commentary. It was led by Frederik Cilius and Rasmus Bruun, with Cilius playing the persona of Kirsten Birgit Schiøtz Kretz Hørsholm, a fictional, sharp-tongued journalist with a no-nonsense attitude and a habit of calling out hypocrisy.

Den Korte Radioavis was a satirical news program on Radio24syv. The show became a cultural phenomenon in Denmark, blending news, satire, and biting political commentary. It was led by Frederik Cilius and Rasmus Bruun, with Cilius playing the persona of Kirsten Birgit Schiøtz Kretz Hørsholm, a fictional, sharp-tongued journalist with a no-nonsense attitude and a habit of calling out hypocrisy.

Den Korte Radioavis was a satirical news program on Radio24syv. The show became a cultural phenomenon in Denmark, blending news, satire, and biting political commentary. It was led by Frederik Cilius and Rasmus Bruun, with Cilius playing the persona of Kirsten Birgit Schiøtz Kretz Hørsholm, a fictional, sharp-tongued journalist with a no-nonsense attitude and a habit of calling out hypocrisy.

Pictured here, from left to right: Senior Correspondent Kirsten Birgit Schiøtz Kretz Hørsholm, played by Frederik Cilius, and News Editor Rasmus Bruun, played by Rasmus Bruun. With them are their sidekick Chin Chin and her dog, Sherry.

Pictured here, from left to right: Senior Correspondent Kirsten Birgit Schiøtz Kretz Hørsholm, played by Frederik Cilius, and News Editor Rasmus Bruun, played by Rasmus Bruun. With them are their sidekick Chin Chin and her dog, Sherry.

Pictured here, from left to right: Senior Correspondent Kirsten Birgit Schiøtz Kretz Hørsholm, played by Frederik Cilius, and News Editor Rasmus Bruun, played by Rasmus Bruun. With them are their sidekick Chin Chin and her dog, Sherry.

Pictured here, from left to right: Senior Correspondent Kirsten Birgit Schiøtz Kretz Hørsholm, played by Frederik Cilius, and News Editor Rasmus Bruun, played by Rasmus Bruun. With them are their sidekick Chin Chin and her dog, Sherry.

Pictured here, from left to right: Senior Correspondent Kirsten Birgit Schiøtz Kretz Hørsholm, played by Frederik Cilius, and News Editor Rasmus Bruun, played by Rasmus Bruun. With them are their sidekick Chin Chin and her dog, Sherry.

Pictured here, from left to right: Senior Correspondent Kirsten Birgit Schiøtz Kretz Hørsholm, played by Frederik Cilius, and News Editor Rasmus Bruun, played by Rasmus Bruun. With them are their sidekick Chin Chin and her dog, Sherry.

Pictured here, from left to right: Senior Correspondent Kirsten Birgit Schiøtz Kretz Hørsholm, played by Frederik Cilius, and News Editor Rasmus Bruun, played by Rasmus Bruun. With them are their sidekick Chin Chin and her dog, Sherry.

Pictured here, from left to right: Senior Correspondent Kirsten Birgit Schiøtz Kretz Hørsholm, played by Frederik Cilius, and News Editor Rasmus Bruun, played by Rasmus Bruun. With them are their sidekick Chin Chin and her dog, Sherry.

Pictured here, from left to right: Senior Correspondent Kirsten Birgit Schiøtz Kretz Hørsholm, played by Frederik Cilius, and News Editor Rasmus Bruun, played by Rasmus Bruun. With them are their sidekick Chin Chin and her dog, Sherry.

Pictured here, from left to right: Senior Correspondent Kirsten Birgit Schiøtz Kretz Hørsholm, played by Frederik Cilius, and News Editor Rasmus Bruun, played by Rasmus Bruun. With them are their sidekick Chin Chin and her dog, Sherry.

Pictured here, from left to right: Senior Correspondent Kirsten Birgit Schiøtz Kretz Hørsholm, played by Frederik Cilius, and News Editor Rasmus Bruun, played by Rasmus Bruun. With them are their sidekick Chin Chin and her dog, Sherry.

Author Martin Kongstad invited a current public figure to dinner and simultaneously reviewed the restaurant, accompanied by actor Claes Bang. The menu featured engaging, witty, and wide-ranging conversations, spiced with inspiration for your next dining experience, and you risked ending up both hungry and full at the same time.

Author Martin Kongstad invited a current public figure to dinner and simultaneously reviewed the restaurant, accompanied by actor Claes Bang. The menu featured engaging, witty, and wide-ranging conversations, spiced with inspiration for your next dining experience, and you risked ending up both hungry and full at the same time.

Author Martin Kongstad invited a current public figure to dinner and simultaneously reviewed the restaurant, accompanied by actor Claes Bang. The menu featured engaging, witty, and wide-ranging conversations, spiced with inspiration for your next dining experience, and you risked ending up both hungry and full at the same time.

Author Martin Kongstad invited a current public figure to dinner and simultaneously reviewed the restaurant, accompanied by actor Claes Bang. The menu featured engaging, witty, and wide-ranging conversations, spiced with inspiration for your next dining experience, and you risked ending up both hungry and full at the same time.

Author Martin Kongstad invited a current public figure to dinner and simultaneously reviewed the restaurant, accompanied by actor Claes Bang. The menu featured engaging, witty, and wide-ranging conversations, spiced with inspiration for your next dining experience, and you risked ending up both hungry and full at the same time.

Author Martin Kongstad invited a current public figure to dinner and simultaneously reviewed the restaurant, accompanied by actor Claes Bang. The menu featured engaging, witty, and wide-ranging conversations, spiced with inspiration for your next dining experience, and you risked ending up both hungry and full at the same time.

Author Martin Kongstad invited a current public figure to dinner and simultaneously reviewed the restaurant, accompanied by actor Claes Bang. The menu featured engaging, witty, and wide-ranging conversations, spiced with inspiration for your next dining experience, and you risked ending up both hungry and full at the same time.

Author Martin Kongstad invited a current public figure to dinner and simultaneously reviewed the restaurant, accompanied by actor Claes Bang. The menu featured engaging, witty, and wide-ranging conversations, spiced with inspiration for your next dining experience, and you risked ending up both hungry and full at the same time.

Author Martin Kongstad invited a current public figure to dinner and simultaneously reviewed the restaurant, accompanied by actor Claes Bang. The menu featured engaging, witty, and wide-ranging conversations, spiced with inspiration for your next dining experience, and you risked ending up both hungry and full at the same time.

Author Martin Kongstad invited a current public figure to dinner and simultaneously reviewed the restaurant, accompanied by actor Claes Bang. The menu featured engaging, witty, and wide-ranging conversations, spiced with inspiration for your next dining experience, and you risked ending up both hungry and full at the same time.

Author Martin Kongstad invited a current public figure to dinner and simultaneously reviewed the restaurant, accompanied by actor Claes Bang. The menu featured engaging, witty, and wide-ranging conversations, spiced with inspiration for your next dining experience, and you risked ending up both hungry and full at the same time.

Spørge Jørgen was an agony column for the modern age, in which Danish poet and bon vivant Jørgen Leth answered any question — literally any question. He held court on life and death, on gastronomy and sports, on poetry, eroticism, and where to buy the best men’s shirts in New York. From his home in Haiti, Leth fielded queries from listeners, offering insights that were as profound as they were delightfully offbeat.

Spørge Jørgen was an agony column for the modern age, in which Danish poet and bon vivant Jørgen Leth answered any question — literally any question. He held court on life and death, on gastronomy and sports, on poetry, eroticism, and where to buy the best men’s shirts in New York. From his home in Haiti, Leth fielded queries from listeners, offering insights that were as profound as they were delightfully offbeat.

Spørge Jørgen was an agony column for the modern age, in which Danish poet and bon vivant Jørgen Leth answered any question — literally any question. He held court on life and death, on gastronomy and sports, on poetry, eroticism, and where to buy the best men’s shirts in New York. From his home in Haiti, Leth fielded queries from listeners, offering insights that were as profound as they were delightfully offbeat.

Spørge Jørgen was an agony column for the modern age, in which Danish poet and bon vivant Jørgen Leth answered any question — literally any question. He held court on life and death, on gastronomy and sports, on poetry, eroticism, and where to buy the best men’s shirts in New York. From his home in Haiti, Leth fielded queries from listeners, offering insights that were as profound as they were delightfully offbeat.

A poster for the show captured its enigmatic charm: “Today, too, I heard something I hope to make sense of in a couple of days.” It was a perfect tagline for a program that lived somewhere between wisdom and whimsy, a place where the answer was often as fascinating as the question.

Spørge Jørgen was an agony column for the modern age, in which Danish poet and bon vivant Jørgen Leth answered any question — literally any question. He held court on life and death, on gastronomy and sports, on poetry, eroticism, and where to buy the best men’s shirts in New York. From his home in Haiti, Leth fielded queries from listeners, offering insights that were as profound as they were delightfully offbeat.

A poster for the show captured its enigmatic charm: “Today, too, I heard something I hope to make sense of in a couple of days.” It was a perfect tagline for a program that lived somewhere between wisdom and whimsy, a place where the answer was often as fascinating as the question.

Spørge Jørgen was an agony column for the modern age, in which Danish poet and bon vivant Jørgen Leth answered any question — literally any question. He held court on life and death, on gastronomy and sports, on poetry, eroticism, and where to buy the best men’s shirts in New York. From his home in Haiti, Leth fielded queries from listeners, offering insights that were as profound as they were delightfully offbeat.

A poster for the show captured its enigmatic charm: “Today, too, I heard something I hope to make sense of in a couple of days.” It was a perfect tagline for a program that lived somewhere between wisdom and whimsy, a place where the answer was often as fascinating as the question.

Spørge Jørgen was an agony column for the modern age, in which Danish poet and bon vivant Jørgen Leth answered any question — literally any question. He held court on life and death, on gastronomy and sports, on poetry, eroticism, and where to buy the best men’s shirts in New York. From his home in Haiti, Leth fielded queries from listeners, offering insights that were as profound as they were delightfully offbeat.

Spørge Jørgen was an agony column for the modern age, in which Danish poet and bon vivant Jørgen Leth answered any question — literally any question. He held court on life and death, on gastronomy and sports, on poetry, eroticism, and where to buy the best men’s shirts in New York. From his home in Haiti, Leth fielded queries from listeners, offering insights that were as profound as they were delightfully offbeat.

Spørge Jørgen was an agony column for the modern age, in which Danish poet and bon vivant Jørgen Leth answered any question — literally any question. He held court on life and death, on gastronomy and sports, on poetry, eroticism, and where to buy the best men’s shirts in New York. From his home in Haiti, Leth fielded queries from listeners, offering insights that were as profound as they were delightfully offbeat.

Spørge Jørgen was an agony column for the modern age, in which Danish poet and bon vivant Jørgen Leth answered any question — literally any question. He held court on life and death, on gastronomy and sports, on poetry, eroticism, and where to buy the best men’s shirts in New York. From his home in Haiti, Leth fielded queries from listeners, offering insights that were as profound as they were delightfully offbeat.

Spørge Jørgen was an agony column for the modern age, in which Danish poet and bon vivant Jørgen Leth answered any question — literally any question. He held court on life and death, on gastronomy and sports, on poetry, eroticism, and where to buy the best men’s shirts in New York. From his home in Haiti, Leth fielded queries from listeners, offering insights that were as profound as they were delightfully offbeat.

Spørge Jørgen became so popular that it eventually made the leap to book form. However, the cover photo underwent a curious change. The editor, worried that readers might not appreciate the sight of Jørgen Leth’s bare belly, swapped it for a more modest image.

Spørge Jørgen became so popular that it eventually made the leap to book form. However, the cover photo underwent a curious change. The editor, worried that readers might not appreciate the sight of Jørgen Leth’s bare belly, swapped it for a more modest image.

Spørge Jørgen became so popular that it eventually made the leap to book form. However, the cover photo underwent a curious change. The editor, worried that readers might not appreciate the sight of Jørgen Leth’s bare belly, swapped it for a more modest image.

Spørge Jørgen became so popular that it eventually made the leap to book form. However, the cover photo underwent a curious change. The editor, worried that readers might not appreciate the sight of Jørgen Leth’s bare belly, swapped it for a more modest image.

Spørge Jørgen became so popular that it eventually made the leap to book form. However, the cover photo underwent a curious change. The editor, worried that readers might not appreciate the sight of Jørgen Leth’s bare belly, swapped it for a more modest image.

Spørge Jørgen became so popular that it eventually made the leap to book form. However, the cover photo underwent a curious change. The editor, worried that readers might not appreciate the sight of Jørgen Leth’s bare belly, swapped it for a more modest image.

Spørge Jørgen became so popular that it eventually made the leap to book form. However, the cover photo underwent a curious change. The editor, worried that readers might not appreciate the sight of Jørgen Leth’s bare belly, swapped it for a more modest image.

Spørge Jørgen became so popular that it eventually made the leap to book form. However, the cover photo underwent a curious change. The editor, worried that readers might not appreciate the sight of Jørgen Leth’s bare belly, swapped it for a more modest image.

Spørge Jørgen became so popular that it eventually made the leap to book form. However, the cover photo underwent a curious change. The editor, worried that readers might not appreciate the sight of Jørgen Leth’s bare belly, swapped it for a more modest image.

Spørge Jørgen became so popular that it eventually made the leap to book form. However, the cover photo underwent a curious change. The editor, worried that readers might not appreciate the sight of Jørgen Leth’s bare belly, swapped it for a more modest image.

Spørge Jørgen became so popular that it eventually made the leap to book form. However, the cover photo underwent a curious change. The editor, worried that readers might not appreciate the sight of Jørgen Leth’s bare belly, swapped it for a more modest image.

Radio24syv was a pioneer of the podcast format in Denmark, and the first radio station to give every single program its own visual identity. All in all, we crafted designs and visual stories for nearly 200 shows. 

Radio24syv was a pioneer of the podcast format in Denmark, and the first radio station to give every single program its own visual identity. All in all, we crafted designs and visual stories for nearly 200 shows. 

Radio24syv was a pioneer of the podcast format in Denmark, and the first radio station to give every single program its own visual identity. All in all, we crafted designs and visual stories for nearly 200 shows. 

Radio24syv was a pioneer of the podcast format in Denmark, and the first radio station to give every single program its own visual identity. All in all, we crafted designs and visual stories for nearly 200 shows. 

Radio24syv was a pioneer of the podcast format in Denmark, and the first radio station to give every single program its own visual identity. All in all, we crafted designs and visual stories for nearly 200 shows. 

Radio24syv was a pioneer of the podcast format in Denmark, and the first radio station to give every single program its own visual identity. All in all, we crafted designs and visual stories for nearly 200 shows. 

Radio24syv was a pioneer of the podcast format in Denmark, and the first radio station to give every single program its own visual identity. All in all, we crafted designs and visual stories for nearly 200 shows. 

Radio24syv was a pioneer of the podcast format in Denmark, and the first radio station to give every single program its own visual identity. All in all, we crafted designs and visual stories for nearly 200 shows. 

Radio24syv was a pioneer of the podcast format in Denmark, and the first radio station to give every single program its own visual identity. All in all, we crafted designs and visual stories for nearly 200 shows. 

Radio24syv was a pioneer of the podcast format in Denmark, and the first radio station to give every single program its own visual identity. All in all, we crafted designs and visual stories for nearly 200 shows. 

Radio24syv was a pioneer of the podcast format in Denmark, and the first radio station to give every single program its own visual identity. All in all, we crafted designs and visual stories for nearly 200 shows. 

This, of course, presented a creative challenge. We had to make sure each show looked fresh while still feeling unmistakably part of the same family.

This, of course, presented a creative challenge. We had to make sure each show looked fresh while still feeling unmistakably part of the same family.

This, of course, presented a creative challenge. We had to make sure each show looked fresh while still feeling unmistakably part of the same family.

This, of course, presented a creative challenge. We had to make sure each show looked fresh while still feeling unmistakably part of the same family.

This, of course, presented a creative challenge. We had to make sure each show looked fresh while still feeling unmistakably part of the same family.

This, of course, presented a creative challenge. We had to make sure each show looked fresh while still feeling unmistakably part of the same family.

This, of course, presented a creative challenge. We had to make sure each show looked fresh while still feeling unmistakably part of the same family.

This, of course, presented a creative challenge. We had to make sure each show looked fresh while still feeling unmistakably part of the same family.

This, of course, presented a creative challenge. We had to make sure each show looked fresh while still feeling unmistakably part of the same family.

This, of course, presented a creative challenge. We had to make sure each show looked fresh while still feeling unmistakably part of the same family.

This, of course, presented a creative challenge. We had to make sure each show looked fresh while still feeling unmistakably part of the same family.

To do this, we built a system behind the design that was flexible, cohesive, and — best of all — largely invisible.

To do this, we built a system behind the design that was flexible, cohesive, and — best of all — largely invisible.

To do this, we built a system behind the design that was flexible, cohesive, and — best of all — largely invisible.

To do this, we built a system behind the design that was flexible, cohesive, and — best of all — largely invisible.

To do this, we built a system behind the design that was flexible, cohesive, and — best of all — largely invisible.

To do this, we built a system behind the design that was flexible, cohesive, and — best of all — largely invisible.

To do this, we built a system behind the design that was flexible, cohesive, and — best of all — largely invisible.

To do this, we built a system behind the design that was flexible, cohesive, and — best of all — largely invisible.

To do this, we built a system behind the design that was flexible, cohesive, and — best of all — largely invisible.

To do this, we built a system behind the design that was flexible, cohesive, and — best of all — largely invisible.

To do this, we built a system behind the design that was flexible, cohesive, and — best of all — largely invisible.

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Photographers
Logo
Naming
Visual Identity
Book Design
Digital Design
Pictorial Language
Poster Design