This was the vision of a family-owned mill with deep roots and high standards. When I joined the project, organic products still followed a strict design code – unbleached cardboard, earth tones, and illustrations with a handmade feel. We decided to break with convention.
The design broke with convention. A visual language stripped of nostalgia. It was modern – even tech-inspired.
The design broke with convention. A visual language stripped of nostalgia. It was modern – even tech-inspired.
The design broke with convention. A visual language stripped of nostalgia. It was modern – even tech-inspired.
The design broke with convention. A visual language stripped of nostalgia. It was modern – even tech-inspired.
The first design, for their spelt flour, was quite literally inspired by the Apple iPod.
The design broke with convention. A visual language stripped of nostalgia. It was modern – even tech-inspired.
The first design, for their spelt flour, was quite literally inspired by the Apple iPod.
The design broke with convention. A visual language stripped of nostalgia. It was modern – even tech-inspired.
The first design, for their spelt flour, was quite literally inspired by the Apple iPod.
The design broke with convention. A visual language stripped of nostalgia. It was modern – even tech-inspired.
The design broke with convention. A visual language stripped of nostalgia. It was modern – even tech-inspired.
The design broke with convention. A visual language stripped of nostalgia. It was modern – even tech-inspired.
The design broke with convention. A visual language stripped of nostalgia. It was modern – even tech-inspired.
The design broke with convention. A visual language stripped of nostalgia. It was modern – even tech-inspired.
Apple’s first iPod famously drew on Dieter Rams’ Braun T3 pocket radio from 1958 – a modernist icon of clarity and function. From Rams to Ive to organic flour on Danish shelves: a reminder that great design isn’t bound by category, only by conviction.
Apple’s first iPod famously drew on Dieter Rams’ Braun T3 pocket radio from 1958 – a modernist icon of clarity and function. From Rams to Ive to organic flour on Danish shelves: a reminder that great design isn’t bound by category, only by conviction.
Apple’s first iPod famously drew on Dieter Rams’ Braun T3 pocket radio from 1958 – a modernist icon of clarity and function. From Rams to Ive to organic flour on Danish shelves: a reminder that great design isn’t bound by category, only by conviction.
Apple’s first iPod famously drew on Dieter Rams’ Braun T3 pocket radio from 1958 – a modernist icon of clarity and function. From Rams to Ive to organic flour on Danish shelves: a reminder that great design isn’t bound by category, only by conviction.
Apple’s first iPod famously drew on Dieter Rams’ Braun T3 pocket radio from 1958 – a modernist icon of clarity and function. From Rams to Ive to organic flour on Danish shelves: a reminder that great design isn’t bound by category, only by conviction.
Apple’s first iPod famously drew on Dieter Rams’ Braun T3 pocket radio from 1958 – a modernist icon of clarity and function. From Rams to Ive to organic flour on Danish shelves: a reminder that great design isn’t bound by category, only by conviction.
Apple’s first iPod famously drew on Dieter Rams’ Braun T3 pocket radio from 1958 – a modernist icon of clarity and function. From Rams to Ive to organic flour on Danish shelves: a reminder that great design isn’t bound by category, only by conviction.
Apple’s first iPod famously drew on Dieter Rams’ Braun T3 pocket radio from 1958 – a modernist icon of clarity and function. From Rams to Ive to organic flour on Danish shelves: a reminder that great design isn’t bound by category, only by conviction.
Apple’s first iPod famously drew on Dieter Rams’ Braun T3 pocket radio from 1958 – a modernist icon of clarity and function. From Rams to Ive to organic flour on Danish shelves: a reminder that great design isn’t bound by category, only by conviction.
Apple’s first iPod famously drew on Dieter Rams’ Braun T3 pocket radio from 1958 – a modernist icon of clarity and function. From Rams to Ive to organic flour on Danish shelves: a reminder that great design isn’t bound by category, only by conviction.
Apple’s first iPod famously drew on Dieter Rams’ Braun T3 pocket radio from 1958 – a modernist icon of clarity and function. From Rams to Ive to organic flour on Danish shelves: a reminder that great design isn’t bound by category, only by conviction.
Retailers hesitated. They worried it wouldn’t sell.
Retailers hesitated. They worried it wouldn’t sell.
Retailers hesitated. They worried it wouldn’t sell.
Retailers hesitated. They worried it wouldn’t sell.
But it did more than sell. It sparked a conversation. And eventually, it set a new standard.
Retailers hesitated. They worried it wouldn’t sell.
But it did more than sell. It sparked a conversation. And eventually, it set a new standard.
Retailers hesitated. They worried it wouldn’t sell.
But it did more than sell. It sparked a conversation. And eventually, it set a new standard.
Retailers hesitated. They worried it wouldn’t sell.
Retailers hesitated. They worried it wouldn’t sell.
Retailers hesitated. They worried it wouldn’t sell.
Retailers hesitated. They worried it wouldn’t sell.
Retailers hesitated. They worried it wouldn’t sell.
The family stood by the idea. And the products – and the design – proved them right.
The family stood by the idea. And the products – and the design – proved them right.
The family stood by the idea. And the products – and the design – proved them right.
The family stood by the idea. And the products – and the design – proved them right.
The family stood by the idea. And the products – and the design – proved them right.
The family stood by the idea. And the products – and the design – proved them right.
The family stood by the idea. And the products – and the design – proved them right.
The family stood by the idea. And the products – and the design – proved them right.
The family stood by the idea. And the products – and the design – proved them right.
The family stood by the idea. And the products – and the design – proved them right.
The family stood by the idea. And the products – and the design – proved them right.
Over the years, the flour has won multiple awards for its quality. And the packaging has received both the Danish Design Award and the Design Matters honorary prize – awarded to design that creates real business value.
Over the years, the flour has won multiple awards for its quality. And the packaging has received both the Danish Design Award and the Design Matters honorary prize – awarded to design that creates real business value.
Over the years, the flour has won multiple awards for its quality. And the packaging has received both the Danish Design Award and the Design Matters honorary prize – awarded to design that creates real business value.
Over the years, the flour has won multiple awards for its quality. And the packaging has received both the Danish Design Award and the Design Matters honorary prize – awarded to design that creates real business value.
For us, this project proved something essential: Design doesn’t have to mimic tradition to feel authentic.
Over the years, the flour has won multiple awards for its quality. And the packaging has received both the Danish Design Award and the Design Matters honorary prize – awarded to design that creates real business value.
For us, this project proved something essential: Design doesn’t have to mimic tradition to feel authentic.
Over the years, the flour has won multiple awards for its quality. And the packaging has received both the Danish Design Award and the Design Matters honorary prize – awarded to design that creates real business value.
For us, this project proved something essential: Design doesn’t have to mimic tradition to feel authentic.
Over the years, the flour has won multiple awards for its quality. And the packaging has received both the Danish Design Award and the Design Matters honorary prize – awarded to design that creates real business value.
Over the years, the flour has won multiple awards for its quality. And the packaging has received both the Danish Design Award and the Design Matters honorary prize – awarded to design that creates real business value.
Over the years, the flour has won multiple awards for its quality. And the packaging has received both the Danish Design Award and the Design Matters honorary prize – awarded to design that creates real business value.
Over the years, the flour has won multiple awards for its quality. And the packaging has received both the Danish Design Award and the Design Matters honorary prize – awarded to design that creates real business value.
Over the years, the flour has won multiple awards for its quality. And the packaging has received both the Danish Design Award and the Design Matters honorary prize – awarded to design that creates real business value.
